Who we are

Praxidia is the customer experience consultancy business of Teleperformance –
the worldwide leader in helping brands manage the customer relationship.

We draw upon this heritage, by leveraging 40 years of best practice industry leadership, delivered in 76 countries, across 160 markets, making Praxidia the most qualified to advise in any market for any vertical.

This unrivalled level of experience, means we really do understand what drives customer loyalty, and we further enhance this by surveying 180,000 people, every year, to ensure we stay at the forefront of changing customer preferences and trends within an ever-evolving CX landscape.

Praxidia combines this insight with state-of-the-art assessment and analytics practices that create value for its clients through sustained ROI improvements. We identify CX ‘pain-points’ and opportunities, and develop practical solutions that deliver great experiences for both customers and employees.

Delivered by a team of industry-leaders, our services combine deep operational experience with innovative insight.

We are unique in bringing together expertise, research, and assessment practices to deliver measurable improved CX outcomes for our clients.

If you need help with designing and implementing your CX strategy, then talk to the company that really knows how to do it.

What we do


‘To help organisations deliver industry-leading customer experiences through the application of data science, technology and 40 years of best practice experience that will ultimately increase their company value.’

‘To develop a best-practice industry ‘blueprint’ for data-driven CX transformation;
enabling brands to strike an optimal balance between profitability and customer experience.’


Executive Leadership Team:

Paolo Righetti
Chief Executive Officer

Alistair Niederer
Chief Sales and Marketing Officer

Paolo founded an analytics company in 1990 and joined Teleperformance in 1996 managing the CX Analytics and Research practices. He is passionate about AI-driven Innovation and Customer Experience. Paolo is today leading Praxidia globally, building the DNA of a smart and agile learning organization that effectively focuses on Business Transformation Optimisation to guide clients from uncertainty to knowledge and Value.

Alistair has over 3 decades of experience in developing business across the globe with the last 10 years specialising in customer experience management. He brings to Praxidia a wealth of experience gained from many years as a Teleperformance CEO which makes him well qualified to lead a team of design thinking business consultants assisting companies to make the customer experience be the best it can be.

Ian O'Donnell
EVP Sales & Marketing
North America

Simon Dillsworth
EVP Business Development
(UK & Ireland)

Doug Overton
VP Consulting & Insight

Kurt Green 
SVP Global Solutions
& Sales Operations

Ian has worked in Consulting and Professional Services Business development, leveraging BI and Predictive Analytics. He has Deep experience in Global BPO, SaaS and Digital Transformation Sales , Delivery and Operations. He has experience of managing and providing sales leadership to Sales teams responsible for OpenText Software, Digital Experience Managed Services, Cloud and Enterprise Software solution offerings.

Simon has worked in Consulting, Business Development, and Global Client Management. He brings 20+ years’ experience of working in the BPO contact-centre space focused predominantly on helping clients to improve their customer experience and develop effective multi-channel customer CX strategies. Simon owns Praxidia’s go-to-market strategy for the UK and IRE markets.

Doug has worked in the specialist technical BPO field for 25 years, where he has developed a strong focus on analytics, operational improvement, knowledge-management, automation and digital transformation. Today Doug manages Praxidia’s consulting practice and service portfolio, applying essential design thinking and direction for our digital transformation programs.

Kurt has 20+ years of international business experience with a BPO focus working for companies across the globe. His procurement background with large global corporations, coupled with his bid management expertise within the contact center outsourcing arena, gives him the insight to build win-win relationships that meet both buyer and seller delivery and commercial objectives. He is an innovator in process design, decision modelling, stakeholder engagement, and business case development.