Social Media Analysis

Essential Voice of the Customer Insights from popular social channels

Social media is quickly becoming the preferred mechanism of choice for customers looking to either share or garner opinion pertaining to brands and their offerings.

For brands looking to develop a customer centric approach to digital transformation, it is critical that Social ‘chatter’ can be captured, analysed and translated into meaningful and actionable insight.

The Praxidia Social Media Analysis service applies a combination of expert analysis, with cutting edge social analytics technology to harvest meaningful and actionable insight from the social sphere.

Leveraging the power of text analytics and machine learning, Praxidia social analysts are able to draw in thousands of comments from popular social media sources, in order to understand customer opinion, sentiment, feedback and preference.

Opinions are categorized and analysed to identify common threads and trends that can be used to shape product and service strategy.

Praxidia’s Social Media Analysis is either as a standalone managed service or as part of a broader Voice of the Customer program.

SOCIAL MEDIA ANALYSIS:
IN A NUTSHELL

A Managed Service from Praxidia for the collation, monitoring, analysis and interpretation of social media comments and chatter.

Delivers insight into customer behaviour, preference and feedback; enabling brands to continuously evolve and optimize their product and service offering.

KEY BENEFITS

  • UNDERSTAND BRAND SENTIMENT IN THE MARKET
  • CAPTURE BUSINESS IMPROVEMENT INSIGHTS
  • CAPTURE CUSTOMER AND MARKET REQUIREMNTS
  • REFINE PRODUCT AND SERVICE OFFERINGS
  • GAIN ROOT CAUSE INSIGHT INTO CHURN BEHAVIOUR

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